Optimise Media
Optimise Media is an award-winning international performance marketing company, founded in the UK, that delivers measurable growth for some of the world’s most successful brands. As a core company within the SYMEUS portfolio, Optimise exemplifies the group’s focus on scalable technology-enabled businesses with global reach and strong commercial fundamentals.
Founded over two decades ago, Optimise has grown into a leading performance marketing group, generating over US$1.3 billion in online sales every year for more than 800 advertisers worldwide. The business operates at scale across multiple markets, supporting brands across retail, travel, finance, telecoms, and subscription services.
What Optimise Does
Optimise specialises in performance-led digital marketing, with a strong heritage in partnership marketing. The group connects advertisers with high-quality partners through proprietary technology, data-driven optimisation, and deep industry expertise. Its services are designed to deliver accountable growth, where marketing spend is directly linked to measurable outcomes.
Key capabilities include:
- Partnership marketing programmes
- Performance media buying and optimisation
- Reward, loyalty, and incentive-based marketing solutions
- Advanced tracking, attribution, and reporting technology
By combining technology with hands-on account management, Optimise helps advertisers acquire customers efficiently, scale internationally, and maximise return on investment.
Technology-Led, Performance-Focused
At the heart of Optimise’s offering is a robust technology platform that enables transparent tracking, real-time reporting, and continuous optimisation. This technology underpins long-term advertiser and partner relationships, ensuring performance is monitored, refined, and scaled responsibly.
Optimise’s data-driven approach allows brands to understand exactly where value is being created across their marketing ecosystem, supporting smarter decision-making and sustainable growth.
Global Reach, Trusted Partner
Optimise operates internationally, working with advertisers and partners across Europe, North America, Asia-Pacific, and beyond. Its long-standing presence in the performance marketing industry has earned the trust of global brands as well as innovative, fast-growing businesses.
The company is consistently recognised within the industry for its innovation, execution, and results, winning multiple awards across performance marketing, partner marketing, and digital growth categories.
Learn more about Optimise at www.optimisemedia.com
Part of the SYMEUS Portfolio
As a SYMEUS portfolio company, Optimise benefits from long-term, aligned ownership and strategic support. SYMEUS works closely with Optimise’s leadership team to support international expansion, technology investment, and operational excellence, while allowing the business to maintain its entrepreneurial culture and customer-first focus.