Optimise Achieves Triple Award Success at the Performance Marketing Awards 2026
Symeus is pleased to announce that Optimise, one of the UK's leading performance marketing networks and a significant portfolio investment of Symeus, has achieved outstanding success at the Performance Marketing Awards 2026, securing three industry awards recognising excellence in affiliate marketing innovation, programme management and campaign performance.
At this year's ceremony, Optimise was recognised with:
- Gold Winner – Best Managed Affiliate Programme – Enterprise
- Optimise x Santander: Scaling Sales Without Compromise – Growth, Quality and Profitability Through Affiliate Innovation
- Silver Winner – Best Finance and Insurance Campaign
- Optimise x Santander: Scaling Sales Without Compromise – Growth, Quality and Profitability Through Affiliate Innovation
- Silver Winner – Best Affiliate Programme Optimisation
- Optimise x Allianz: Growth Unleashed – Affiliate Optimisation Drives Record ROI
The awards recognise the exceptional results Optimise has delivered for some of the world's most respected financial services brands through innovative affiliate marketing strategies, rigorous programme management and a relentless focus on measurable commercial outcomes.
The Gold Award for Best Managed Affiliate Programme – Enterprise highlights Optimise's ability to drive sustainable growth at scale while maintaining quality and profitability. The Santander partnership was recognised for its innovative approach to affiliate management, delivering strong commercial performance whilst ensuring compliance and customer quality remained at the forefront.
Optimise's Silver Award for Best Finance and Insurance Campaign further reinforces the strength of its work within highly regulated sectors, where delivering growth requires a careful balance of performance, governance and customer acquisition quality.
The company's success was completed by a Silver Award for Best Affiliate Programme Optimisation, recognising its partnership with Allianz and the significant return on investment generated through sophisticated optimisation strategies and affiliate programme enhancements.
Commenting on the achievement, Richard Syme, Chairman of Symeus, said:
"We are extremely proud to see Optimise recognised once again by the Performance Marketing Awards. Winning three awards, including a Gold Award, demonstrates the strength of the team, the quality of its client partnerships and the effectiveness of its performance marketing platform. As a significant shareholder, Symeus is delighted to support Optimise as it continues to deliver exceptional results for leading global brands."
These latest accolades build on Optimise's longstanding reputation for excellence within the affiliate marketing industry and further validate the company's position as a trusted partner for brands seeking measurable growth through performance marketing.
Symeus looks forward to supporting Optimise as it continues its growth trajectory and strengthens its position as a leader in performance marketing and affiliate innovation.
About Symeus
Symeus is a family investment company with interests in technology, digital marketing and data-driven businesses. The company focuses on supporting ambitious management teams, fostering sustainable growth and creating long-term value through strategic investments.
About Optimise
Optimise is a leading global performance marketing network that connects advertisers and publishers through technology, data and expert programme management. The company works with many of the world's leading brands to deliver measurable customer acquisition and revenue growth through affiliate marketing.