Optimise wins three awards at Performance Marketing Awards
Norwich, Norfolk, United Kingdom - Optimise was the biggest winner of the night at this year's Performance Marketing Awards, scooping a total of 3 awards, more than any other Network or SaaS provider in the industry.
categories won were:
- Best Migration or Programme Launch for AVIVA
- Best Managed Campaign for Go.Compare
- Best Finance campaign for HSBC Group UK
Optimise was highly commended by the judging panel for their innovation and unique technologies.
Head of Client Success Anna Marjoram said “We're so thrilled to have won all 3 of those categories, in partnership with our Clients, and whilst each campaign was unique in the way it achieved exceptional results, there was a common theme throughout which was the use of our innovative technologies and services to solve problems.”
In all 3 winning submissions, Optimise's technology and innovation was key. The winning submissions used Optimise Rewards, the digital reward fulfilment solution to boost sales by as much as 9x compared to standard performance. Market Intelligence, Optimise’s whole of market cashback and vouchercode offers analysis tool also generated incredible results improving both sales volumes and crucially, increasing ROI. Finally, the Regulated Network service, which enables Partners to easily gain the correct FCA permissions to promote specific finance products was a key to enabling one programme to significantly scale.